Introduction

Olympia is an exhibition centre, event space and conference centre in West Kensington, London. The venue is home to a range of international trade and consumer exhibitions, conferences and events. Olympia has been a mainstay in the world exhibition trade for over 130 years and currently attracts over 1.6m visitors a year across 220 event days. The Olympia Estate was successfully acquired by Yoo Capital and German institutional investors in 2017, with the intention to comprehensively redevelop the Estate to provide a broad mix of creative and commercial land uses.

Momentum has been working since July 2017 on the long-term vision and masterplan for the 14 acres Olympia Estate, mostly comprised of exhibition space and associated ancillary uses, including two listed halls. The masterplan proposes to remove the existing event related traffic from the adjacent highway network and provide at least 2.5 acres of attractive public realm to serve the wider range of uses to be introduced on site and complement and enhance the current exhibition halls.

As part of the design team, we are developing access strategies for logistics vehicles servicing the events taking place at Olympia, as well as strategies for improving the current and future visitors’ access to the site. This includes data analytics on vehicles movements to define the space requirements for a central logistics hub, working collaboratively with our Highway Engineers to identify the optimum parking layouts for different event scenarios. We are also liaising with officers from the London Borough of Hammersmith and Fulham and Transport for London as part of the pre-application process, attending pre-application meetings and producing transport planning documents supporting the proposed scheme. This also includes discussions on the proposed Cycle Superhighway 9 route and restoring weekday District Line services at Kensington Olympia station.