Tate Modern Visitor Movement

Momentum reviewed the current visitor movement patterns and provided information to support a lift capacity study as well as the development of wayfinding and crowd management measures to improve the current visitor experience and prepare the Tate to the opening of the proposed additional exhibition spaces.

Momentum prepared a visitor movement study at the Tate Modern focussing on the utilisation of the two lift cores of the Blavatnik Building. The project included the use of WiFi sensors to track visitors through the multiple levels of the building over a period of 4 weeks. The results were then analysed to provide the Tate and the lift consultants with detailed demand data for lift utilisation across all floors. While collecting this core data set, information on total number of visitors through the building, by floor, by time of the day and dwell times within the building were also provided.